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Women's Body Language in Ads

Body Language Behind Advertising's Famous Head Tilt

The blog Sex, Gender, Body pointed out today a trend spotted in Korean ads: women pose with their heads tilted. I didn't have to look hard to find the same thing in American advertising.

On one hand, it's just logical. Models just can't stand there. They need to pose and look attractive, and the tilted head does both. We know body language is layered with meaning, which we've all tried to decipher, so what does the tilted head say?

First, and most obviously, it expresses curiosity and interest. We tilt our heads when listening closely or thinking deeply, but it goes beyond that. A tilt to the right reads as trustworthy (like this ad telling us nonalcoholic beer is so OK, we can drink while eight months pregnant), while a neck cocked to the right enhances attractiveness.

Another, more nuanced meaning, is that an exposed neck is a form of submission and is aggressively flirtatious. An exaggerated tilt makes the model look shorter and smaller, which is what Sex, Gender, Body spotted on this side-of-a-bus Uniqlo ad.

Whether the neck tilt's conveying mere interest or full-on submission, it's all about looking flirtatious and hot. No surprises there, but fun to watch for nonetheless.

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Kimpossible Kimpossible 5 years
It's funny because I've done this pretty much all my life. In posed pictures I would always tilt my head, but it would be tilted down and to the side (chin more down, not up). As a matter of fact in one group picture from, I think it was 6th grade, one of my classmates has his hands on either side of my head to keep it straight and after we took the picture I asked him why he did that and he said "because you always tilt your head!" lol. Also the article says: "A tilt to the right reads as trustworthy (like this ad telling us nonalcoholic beer is so OK, we can drink while eight months pregnant), while a neck cocked to the right enhances attractiveness." did it mean to say "to the right" in both cases? Or am I just being dense?
Kimpossible Kimpossible 5 years
It's funny because I've done this pretty much all my life. In posed pictures I would always tilt my head, but it would be tilted down and to the side (chin more down, not up). As a matter of fact in one group picture from, I think it was 6th grade, one of my classmates has his hands on either side of my head to keep it straight and after we took the picture I asked him why he did that and he said "because you always tilt your head!" lol. Also the article says: "A tilt to the right reads as trustworthy (like this ad telling us nonalcoholic beer is so OK, we can drink while eight months pregnant), while a neck cocked to the right enhances attractiveness." did it mean to say "to the right" in both cases? Or am I just being dense?
leilani-s leilani-s 5 years
^^ It is funny that we women do that, isn't it? It's the "hmmm..." pose.As for advertising, I've always seen it as a come-hither gesture. Never thought of the exposed neck as form of submission interpretation.
leilani-s leilani-s 5 years
^^ It is funny that we women do that, isn't it? It's the "hmmm..." pose. As for advertising, I've always seen it as a come-hither gesture. Never thought of the exposed neck as form of submission interpretation.
skigurl skigurl 5 years
too funny, the other day my boyfriend looked at me looking in the mirror (getting ready to go out and putting the finishing touches on my outfit) and he asked me why I tilt my head when I'm looking at myself in the mirror contrary to the reason models do it, I told him I had never noticed I did it, but I probably do it because I don't like what I see when I look in the mirror (thankfully he said he does like what he sees when he looks at me, so I felt good ;))
skigurl skigurl 5 years
too funny, the other day my boyfriend looked at me looking in the mirror (getting ready to go out and putting the finishing touches on my outfit) and he asked me why I tilt my head when I'm looking at myself in the mirrorcontrary to the reason models do it, I told him I had never noticed I did it, but I probably do it because I don't like what I see when I look in the mirror (thankfully he said he does like what he sees when he looks at me, so I felt good ;))
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