Why, soft, clear skin, of course. Researchers found women rate men more attractive when they have clear, healthy-looking skin as opposed to strong features, traditional indicators of masculinity.
Researchers always believed women were attracted to masculine features, which are an inheritance from Uncle Genes. Yet this new emphasis on skin tone — a reflection of a man's current, self-made health — is causing researches to rethink attraction. Could an evolutionary shift be taking place, which emphasizes current health over old genes? Whatever it is, it sounds like masculinity has been dealt another blow.
At this rate, straight men will be kissing each other to get women's attention by Sadie Hawkins Day!