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Abercrombie & Fitch CEO Statement

Is Abercrombie & Fitch the Bully of Teen Clothing Retailers?

Would you let your kids shop at a store that goes against the values you're trying to instill in them? Recently, inflammatory comments made by Abercrombie & Fitch CEO Mike Jeffries in a 2006 interview have been recirculating on the web, instigating anger and outrage amongst the brand's would-be consumers and moms looking out for the best interest of their kids. According to Huffington Post, Jeffries made the following statement in a 2006 interview with

In every school, there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don't alienate anybody, but you don't excite anybody, either.

Abercrombie's sweet spot has always been the teen and preteen market, which makes Jeffries's comments especially alarming. At a time when kids are at their most impressionable, most self-conscious, and most susceptible to being teased or alienated by their peers, what sort of a message does this send?

For years, the brand — which encompasses an "Abercrombie Kids" line — has garnered attention for its controversial practices and marketing methodology. According to the article, in 2004, Abercrombie paid $40 million to settle a class-action lawsuit brought by minority employees who felt discriminated against. In 2005, a group of high school girls made the media rounds in protest of t-shirts with phrases like "Do I make you look fat?" and "Who needs a brain when you have these?" And now, Jeffries's candid commentary is igniting a new flame.


What do you think? Do the CEO's remarks mean your family will be boycotting the Abercrombie & Fitch brand?

Around The Web
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justsayin1 justsayin1 3 years
I have quite a few clothes from A&F, I have always liked the wear and fit of their clothes but now, I will never buy from them again. I am a mother of older kids and a toddler and they won't be wearing any new A&F clothes in the future. This is fine with me, though, I can save a boat load of money. I wish I would have heard about this comment years
SusanMorris83058 SusanMorris83058 3 years
I showed my 12 year old son the comments by the CEO, and now HE won't touch the clothes with a 10 foot pole. That's my boy!
BettyHassinger BettyHassinger 3 years
I can't afford their clothing so I don't even buy their clothing not like I can fit into their clothing anyway but I can find better clothes for cheaper in other stores
SavdByGrace SavdByGrace 3 years
My wallet is too small for their clothes, but if they were in my price range I'd be sure to talk about their low and insulting standards with my boy. Other family members have purchased these clothes for him. Maybe it's time to talk about no longer wearing them on principle. I'm glad I don't work at Abercrombie. The management sound like a bunch of snobs and that never makes for a good work environment.
RoaringSilence RoaringSilence 3 years
This is indeed a reason for me not to shop there and discourage others to do the same. My butt is too big for their clothes anyway, but IF I ever lose weight, I certainly won't be going to Aberfimbie & Crotch
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