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Anti-Food Allergy Bullying PSA

Food Allergy Awareness Week Kicks Off With Anti-Food Allergy Bullying PSA

The school cafeteria can be a scary place for tots who must avoid certain foods because even a trace amount can trigger a dangerous reaction. According to FARE, Food Allergy Research & Education, over 15 million people in the US (one in 13 children) have food allergies. As if living with the condition weren't tough enough, about one third of kids affected by food allergies report being bullied, often by classmates taunting them with food.

Food Allergy Awareness Week kicked off yesterday and FARE is using this week to launch the "It's Not a Joke" public service announcement to increase understanding of allergies. The PSA presents food allergies in the context of bullying to make it more relatable to people who do not suffer from them. The powerful video definitely pulls on the heartstrings, but is it too tough?

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