The name says it all. Parents who wanted their child to be the smartest kid on the block loaded up on the brainy Baby Einstein DVDs hoping to boost their babe's brainpower. Some parents popped in the educational videos to gain an extra 20 minutes to themselves. No matter their intention, unsatisfied customers will be able to get their money back. The Walt Disney Company is offering a refund to anyone who purchased a Baby Einstein DVD between June 5, 2004 and September 4, 2009 ($15.99/DVD for up to four videos). This comes after a class action lawsuit was threatened against the brand for claiming the Baby Einstein DVDs are educational, especially as studies have found that TV time for little ones under the age of 3-years old is associated with attention problems later in life.
Still, many parents feel there is nothing wrong with a little downtime in front of the small screen and find these gentle cartoons to be good entertainment for their wee ones. Does your toddler or baby watch DVDs?