Barbie Ad Features a Boy For the First Time Ever

In a potentially Internet-breaking move, Mattel released a new Barbie ad that featured a boy . . . the first boy, in fact, to ever be used in a marketing campaign for the toy line.

The 30-second spot for Moschino Barbie — a $150 limited-edition doll that sold out within an hour of its release last week — showed two girls and a boy playing with the designer-clad doll. The boy exclaims, "Moschino Barbie is so fierce!" before adding a miniature black handbag to Barbie's black-leather look.

This ad isn't the first push toward breaking down gender stereotypes in children's toys — this Summer, Target revealed it would no longer be labeling toys for either boys or for girls — but it might just be the most provocative, considering that Barbie is one of the most iconic "girls' toys" on the market.

And for Mattel, there was no better moment to make this groundbreaking move than with the Moschino collaboration. Why? Because Jeremy Scott, the creative director of the Italian fashion house, has long spoken out about his days as a young boy, playing with Barbie dolls. "Like every girl and gay boy, I loved Barbie," he told Style.com.

The plastic doll even served as Scott's muse for his Spring 2015 runway show, which featured models dressed as playful variations of Barbie herself.

Although the ad is being met with rousing support, there are the obvious naysayers — even in the comments section of the ad's YouTube page — who question the brand's allegiances and the destruction of family values. But when this particular boy — who is a dead ringer for a young Scott, right down to the blond faux-hawk hairstyle — ends the commercial with a wink to the camera, it's as if he's standing up for Barbie-loving girls and boys everywhere.

Dolls for all!