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Caboodles Celebrates 25 Years

Old-School Sleepover Staple Caboodles Celebrates 25 Years

In my sleepover heyday, you just weren't "It" unless you had arrived with your very own Caboodles (I had two: one metallic purple and one half teal and half pink. Hey, it was the late '80s). After introducing its first cosmetic organizer in 1987, Caboodles became a phenomenon after People magazine ran a picture of Vanna White using a plastic tackle box to store her makeup. (Yep, super '80s.) Soon, every lil girl I knew had one, and we stocked them with scrunchies, Love's Baby Soft, Dr Pepper-flavored ChapStick, and many other 10-year-old beauty necessities.

But like my little pals, Caboodles has grown up. The brand's more-sophisticated cases have appeared on Project Runway, Gossip Girl, and Desperate Housewives and have earned fans like Christina Applegate, Khloe Kardashian, and Whitney Port. Some of Caboodles's cutest cases — it offers more than 70 products — are still perfect for little girls. The hot-pink Go-Getter case, My Style petite train case with hearts, and Two of a Kind case in purple snakeskin (prices range from $5 to $40) would make any girl smile.

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