JCPenney just debuted a new Mother's Day ad campaign called Generations, starring Cindy Crawford, her mom, and her daughter, Kaia Gerber. Crawford's multigenerational photos are gorgeous — and the accompanying video is apt to bring a tear to your eye — as are the other images in the campaign (keep clicking to check out a couple more). But those results can be hard to replicate for real-life families when you're dealing with photographing women of such different ages. Your mom's hoping her neck looks smooth, your daughter is wondering when she'll get her next snack, and you're hoping you get one decent shot to frame. Luckily, photographer Maria Ponce (who taught us how to take seminude pregnancy shots) shared a few tips to making your own multigenerational photo shoot a success. Read this before you book a professional photographer or even sit down in front of your point-and-shoot this Mother's Day!