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Disney Targeting Babies at Hospitals

Do You Want Disney in Your Postpartum Hospital Room?

Baby will go from the birth canal into a Disney onesie — that's the latest effort on behalf of the House of Mouse. According to a New York Times piece, the beloved brand has a new target: infants and new moms. The article said:

Late last month, the company quietly began pressing its newest priority, Disney Baby, in 580 maternity hospitals in the United States. A representative visits a new mother and offers a free Disney Cuddly Bodysuit, a variation of the classic Onesie.

In bedside demonstrations, the bilingual representatives extol the product’s bells and whistles — extra soft! durable! better sizing! — and ask mothers to sign up for e-mail alerts from DisneyBaby.com. More than 200,000 bodysuits will be given away by May, when Amazon.com is set to begin selling 85 styles for a starting price of $9.99 for two; Nordstrom and Target will follow with more Disney Baby items, including hats.

While Disney hopes to secure lifetime customers with their latest initiative and already has plans to make more gear and launch a park incentive program for moms-to-be; I'm curious if you want the corporation involved in your child's first days of life?

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Join The Conversation
MissSushi MissSushi 5 years
No, i would DESPISE this. While I love most disney movies and items, i hate hate hate hate hate having strangers come into my room. The photographer nearly pitched a shizzy becuase I didn't want to pose my newborn 50 times a day after his birth. She was genuinly shocked and got quite snappy with me. I just went through a day of labor and hes still tube shaped, get out of my room.
lickety-split lickety-split 5 years
that is creepy to me. some stranger coming into your room when you are recovering and there with your new baby? very, very odd. what if more companies want to do this? then you have a parade of people bombarding the maternity floor. i don't think this sounds like a good idea.
Kelly-O Kelly-O 5 years
Seriously? It's bad enough to have to deal with some photographer trying to sell you overpriced pictures while you're trying to heal and get to know your new baby. This is just excessive, and I would not have been a happy camper had it happened when my daughter was born in October. A brand-new mom, whether her first child or fifth, needs time to physically recover from giving birth. That's part of what the time in the hospital is for - and for those who had a few stitches or any complications at all, it is no time to have someone else coming in the room wanting to sell you this, that, or the other. Honestly I'd appreciate a hospital more for having a "no-sale" zone in recovery.
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