If you're part of an adventurous family, then you're bound to have a few Eddie Bauer pieces in your closet. Though the company specializes in outdoor apparel and accessories, its venture into the baby market has been so successful that they're at it again with the new First Adventure. Sold exclusively at Target, the collection features durable baby gear that utilizes the same innovation as the company's outdoor items. But you don't have to be a frequent camper to appreciate the line. From trips around town to bedtime, the main goal of First Adventure is to make life easier for moms on the go. Take a look at the sleek baby gear, now available exclusively in Target stores and online.
A First Look at Eddie Bauer's Latest Baby Collection For Target