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Evenflo's Potty Mouth Parent Video

"Cool Parent" Viral Advertising Videos Flood the Internet

Evenflo uses potty mouth to sell its latest car seat. The company is going minivan with its new Savvy Parent viral video that was made in a similar vein to Toyota's much talked about swagger wagon campaign. While the car manufacturer used humor and cool factor to rebrand a family vehicle, Evenflo tackles swearing to direct attention to the Momentum 65 convertible seat. The clip includes mentions of a five-point safety harness coupled with f-bombs. And, it seems the way to a parent's purchasing power is through his or her Facebook page. Videos are often shared and spread rapidly on social networking sites. As a parent, do you buy into this type of advertising strategy?

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