Skip Nav
Pregnancy
Why Experts Are Telling Women They Can't Drink Alcohol Even When They're Not Pregnant
Parenting
This Working Mom Just Got Asked a Question No Man EVER Does
Food and Fun
20 Valentine's Day Cake Pops For Your Little Sweethearts

Evenflo's Potty Mouth Parent Video

"Cool Parent" Viral Advertising Videos Flood the Internet

Evenflo uses potty mouth to sell its latest car seat. The company is going minivan with its new Savvy Parent viral video that was made in a similar vein to Toyota's much talked about swagger wagon campaign. While the car manufacturer used humor and cool factor to rebrand a family vehicle, Evenflo tackles swearing to direct attention to the Momentum 65 convertible seat. The clip includes mentions of a five-point safety harness coupled with f-bombs. And, it seems the way to a parent's purchasing power is through his or her Facebook page. Videos are often shared and spread rapidly on social networking sites. As a parent, do you buy into this type of advertising strategy?

Around The Web
The Most Underappreciated Parenting Milestones
POPSUGAR Fashion on Twitter, Pinterest, Facebook, & Google+
Auto Tech 2014
How to Secretly Change Your Relationship Status on Facebook
2013 RAV4 Review
How to Make Friends Day Facebook Video
Understanding Kids With Food Allergies

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Latest Moms
X