Evenflo uses potty mouth to sell its latest car seat. The company is going minivan with its new Savvy Parent viral video that was made in a similar vein to Toyota's much talked about swagger wagon campaign. While the car manufacturer used humor and cool factor to rebrand a family vehicle, Evenflo tackles swearing to direct attention to the Momentum 65 convertible seat. The clip includes mentions of a five-point safety harness coupled with f-bombs. And, it seems the way to a parent's purchasing power is through his or her Facebook page. Videos are often shared and spread rapidly on social networking sites. As a parent, do you buy into this type of advertising strategy?
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