Organic was all the rage at the Children’s Club show. Clothing companies finally understand that moms want what's best for their children, but can't always afford to pay a premium for it.
Krawlers, a Brooklyn-based company that designs children’s clothing that's easy to put on squirmy tots is launching an organic line. Sold on the company’s website, Buy Buy Baby and Babies R Us stores, Krawlers' first organic line will hit the market in mid February and will feature some of the company’s best-known features — well-placed snaps, wide openings, and zippers lined for the inside to help protect babies from pinching.
The designs are hip, with recycling messages on T-shirts and embroidered trees on the denim jackets. They will also continue to design their pants with knee quilting to protect babies' knees as they learn to crawl (see the leggings at right). Priced from $15-$33, the Krawlers line will help many moms join the organic movement without breaking the bank.