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Formula Handouts Cutting Down Breastfeeding

Do Formula Freebies Affect Your Decision to Nurse?


Schooled to nurse my baby as soon as she arrived, I was also mentally prepared for the possibility that my child may need formula in lieu of or in addition to my breastmilk. The hospital handed me a six–pack of Similac bottles on my way out the door. Luckily, I did not need it as my labor was easy and my babe took to the breast immediately.

But according to a study published by the American Journal of Public Health, the free formula handouts that hospitals provide mothers and their newborns are keeping mothers from breastfeeding longer term. The study said:

The formula filled care packages had a dramatic impact on patterns of breastfeeding. Women who received the packs were 39 percent more likely to stop exclusive breastfeeding at 10 weeks or sooner than those who didn’t receive free formula, according to the report.

Did the handouts from your hospital encourage you to stop nursing and start using formula?

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