We love when our favorite brands become accessible to everyone. And when a brand that is synonymous with high-quality, eco-friendly, and all-around happy designs says they'll be creating new merchandise at a fraction of the price, we pretty much jump for joy. That's just how we feel about Giggle's new shops within a store at JCPenney. The partnership, which was announced last year, brings giggleBABY shops, featuring exclusive Giggle-branded merchandise at reasonable prices, to 567 Penney locations throughout the country.
Lest anyone think that Giggle is simply putting their name on reduced-price goods, the company's founder, Ali Wing, has hand-selected each piece in the extensive collection, which includes a mix of new, original pieces in keeping with the original brand's modern design, and gear created by popular baby brands like Skip Hop and Manhattan Toy.
Sound too good to be true? We've picked 10 of our favorite pieces from the collection covering a range of clothing, gear, toys, and bedding. Check them out.