Does it get any more awesome than using the Beastie Boys to promote girl power? We don't think so either! And that's just what GoldieBlox, one of the most innovative (not to mention one of our favorite) toy companies out there, is doing this holiday season. You may recall that GoldieBlox is the Oakland-based start-up founded by Stanford grad Debbie Sterling to show girls that engineering and fun aren't mutually exclusive. She developed a line of toys that encourage kids to engineer their own inventions and get acquainted with STEM (science, technology, engineering, and math) fields early in life. With nary a princess, doll, or tea set in sight, the construction toy and book series would appear to be a hard sell, given all of the ads girls see on TV. But much to retailers' surprise, they've been a hit — a big one. Now, with the holiday shopping season well under way, GoldieBlox is back with a commercial that shows just how much girls love science and math. Watch as three young girls and six engineers use toys found throughout a house create a mega contraption. The company changed the lyrics of the Beastie Boys' "Girls" from the overtly sexist (such as, "Girls — to do the dishes, Girls — to clean the bathroom") to lines like, "It's time to change! We deserve to see a range, 'cuz all our toys look just the same, and we would like to use our brains. We are all more than princess maids . . . " They had an 8-year-old record the rap and created what just may be the most inspiring video we've ever seen! And if you love this, then go ahead and support the cause — GoldieBlox is a finalist in a competition to win a Super Bowl ad, meaning its mission could be seen by the largest audience ever!
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