The name Jeremy Scott and baby strollers don't usually go hand in hand — he's more well known for dressing the likes of Katy Perry and Lady Gaga for their stage shows than sending strollers down the runway. But in one of the most unusual and brilliant collaborations to come out of the fashion and baby worlds, the flamboyant designer is lending his talent to push chairs, baby carriers, and diaper bags for Cybex, the German infant and children's products company.
He's known for using bright colors and bold patterns in his designs, and the Cybex by Jeremy Scott collection is the designer's vision of the ultimate '80s high school cafeteria food fight — with animated hot dogs, pretzels, pizza and french fries — cheerfully battling it out across buggies, carriers, and accessories. The result is an exciting unisex collection that will quickly become the envy on the playground when it hits stores in June — Jeremy already has strollers put aside for several of his famous mommy friends, including Beyoncé and Kim Kardashian.
I attended the collection's launch event in London today and have to tell you that this is a truly fun and unique collaboration that's sure to make a style statement when out on the road. Click through to see all the pieces in the Cybex by Jeremy Scott collection, and stay tuned for my interview with the designer himself!