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Legos Appeal to Multiple Generations

Blast From the Past: Legos Keep Generations Building

Before technological toys and character-inspired goods began taking over toy chests, Legos gave lil ones the opportunity to build exciting creations without worrying about them falling down in seconds. For more than 75 years the brainchild of a Danish carpenter, has been a staple in playrooms, where the multicolored, interlocking bricks have been used to create gargantuan structures and creatures of all kinds.

What began as an innocent alternative to the standard building block has evolved into one of the most successful toy companies in the world. After years of avoiding commercial tie-ins, Lego embarked on a Hollywood partnership with Star Wars 10 years ago. The company has since teamed up with Indiana Jones, Toy Story, and Thomas and Friends to create sets inspired by the films, and is now in the process of producing its first feature film based on the blocks.

Do you or your child love Legos — what is your favorite set?

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