McDonald's will put 20 million books into Happy Meals from Nov. 1 through Nov. 14 in an effort to educate kids, inspire good choices, and appease critics, USA Today reports. The book effort coincides with National Family Literacy Day, but some question the books' value — instead of featuring well-read favorites, McDonald's will be featuring its own animated animals.
"It's just a way to get their brand in front of kids in a very subversive way," says Jesse Bragg, spokesman for corporate watchdog group Corporate Accountability. He says the books, which talk about nutrition and healthy eating, also might confuse kids and lead them to believe that fast food is healthy for them. Critics have questioned the chain's motives and use of kid-targeted marketing for years. Do you think the books are a step in the right direction to improve Happy Meals?