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Ohio Breast Milk Ads

Moms Chime In on Ohio's "Breast Milk Satisfies" Billboards

It turns out that breast milk is to babies what a Snicker's candy bar is to "satisfies." In an effort to increase nursing in a state where breastfeeding rates are low, the Ohio Department of Health launched a Help Me Grow campaign that included some billboards playing off the ever-popular "Got Milk" campaign. Two adorable babies are featured on the billboards — one chubby cheeked child and another tot (perhaps caught mid-meal) with breast milk dripping down his or her mouth.

Once the ads went up, people across the nation responded with strong opinions for or against the artwork. The hoopla has been covered by television, radio, and online outlets, but what do mothers think? Women see this type of thing on a daily basis in their own homes living with their children and think nothing of it. Is it such a big deal that the picture shows liquid gold spilling from the kid's lips? Chime in!

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