PETA (People for the Ethical Treatment of Animals) is known for raising eyebrows with provocative ads, but a recent billboard ads targeting kids may be the most controversial yet.
Featuring an image of a animal that is part cat and part turkey, the billboard reads: "Kids: If you wouldn't eat your cat, why eat a turkey?" In Reno, Nevada, similar ads show an image of a dog crossed with a pig.
Brock Smith, a professor of marketing and entrepreneurship at the University of Victoria, says targeting kids is what really shocked him: “I have no problem with provocative. What I have a problem [with] is when it’s directed at kids — I think that’s inappropriate.”