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Product Placement in Television Shows

Mom's Purchasing Power: Companies Vie For Her Attention

Moms hold the power when it comes to family purchases. Women are responsible for buying about 80 percent of all household goods and companies vie for their attention because of this power. But, does seeing her favorite television characters using those items cause a lady to loosen the purse strings? The subtle product placement that once seemed to be reserved for cable channels has become incredibly obvious on major television networks.

An entire Modern Family show centered around Phil getting an iPad. On a recent episode of Brothers and Sisters, Trader Joe's cereal and lasagna noodles were front and center in two scenes. And on this week's The Good Wife, the Buick logo was zoomed in on. Corporate giants P&G and Walmart have partnered to make family friendly movies that air on NBC, which enables them to incorporate their goods in the films. The first Friday night flick aired in April and got good ratings. Do you notice product placement and are you influenced by it?

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