Most every mama we know has relied on The Children's Place for its affordable selection of kids' basics. Now the brand's former CEO, Ezra Dabah, has a new children's line, Ruum American Kid's Wear, and it's about as versatile as they come. We previewed Ruum's Summer collection today and found a wide array of both classic and trend-driven pieces with kid-friendly elements galore — think (subtle) elastic waistbands, supersoft cotton tees, ruffly tote bags, and bright, bold striped polos.
There are currently 22 Ruum locations across the country (the brand purchased all of the assets from American Eagle's now-defunct 77Kids and is now operating out of its former locations), with more openings to follow. If there isn't yet a store in your area, you can still shop online. Check out our top 10 picks available on the site now!