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Scholastic Pulls Bratz Books From Schools

Reading: Does the Topic Matter?


One of the best gifts any parent can give their child is the love for reading. Reading experts often encourage new parents to introduce their newborns to books starting on day one. Whether it's the newspaper, a magazine, or Goodnight Moon, they say that the ritual and inflection are often what matters most.

As infants grow and their reading capabilities sharpen, the subject of the texts obviously becomes more relevant. I would rather my daughter choose to read To Kill a Mockingbird over Sweet Valley High, but I think reading anything over nothing is preferable.

The well-known book supplier Scholastic holds book fairs in elementary schools throughout the country. On their lists of available titles are often some of pop culture's favorite characters: Sponge Bob and Harry Potter are just two. Until recently, Bratz were also part of the Scholastic collection. That was until more than 5,000 people from the Campaign for Commercial-Free Childhood wrote to Scholastic pressuring them to take any form of the dolls out of schools, even in books. Initially, the book company took the stance that Bratz books were important to reach "reluctant readers." For kids who dislike reading but love the Bratz, I think it's a valid argument. If my daughter chose to read a Bratz book over nothing at all, I'd have a hard time pulling that book, albeit brain candy, from her lil hands.

What's your position on pulling commercialized type books like Bratz from schools?

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