After a few nights of Olympic competition your kids might be set on collecting official Olympic gear, but the real gold may be in the warm snow-inspired wear that can last all Winter. Snowboarder and king of cool Shaun White has a Shaun White 4 Target line (prices range from $5 to $25) that's inexpensive and hip enough your wanna-be or pro-in-training will feel tubular sporting it. Shaun also put his name on budget-friendly Adio Little Kid/Big Kid Shaun skate sneakers ($27).
Even if you aren't going to see the slopes anytime soon capitalize on Olympic mania to convince your little guy to stay bundled up through your local cold front. Here is some comfy gear your little bro' will want to shred in after seeing his heroes hit the mountain.