With 85 years of experience under their belt, Stride Rite is putting its knowledge to the test with a new store concept featuring areas for first time walkers and kids that have been on their feet for quite a while.
Collections by Stride Rite, which made its debut in New York City last week, is more of a high-end shopping experience than your typical trip to a children's shoe store. Featuring a 3D Fit machine that uses six cameras to capture the full shape and measurements of a child's foot, fun seats and modern merchandise displays, the store is innovative. The company plans to open at least two more of these new stores this year, but future locations have not been determined.
At the grand opening, the company announced its new branding of shoes designed for its youngest customers. Rather offering "stages" of shoes, Stride Rite has begun categorizing the footwear as Prewalkers and Walkers.
To read more about the company's new baby shoe classifications, and to see how these new shoes can help the environment, read more.
The new "natural motion system" shoes will continue to feature the company's signature flexible leather uppers and rubber traction soles to ensure that babies' feet are protected inside and out. And, for the first time the company will be introducing several Eco-friendly shoes. The soles of these shoes are made of 30 percent recycled rubber, the leather features water-based ink designs and the stitching is completely natural. The Eco shoes hit stores in October.