In a town where one in every 20 teenage girls is pregnant, the kids in Leicester, England came up with a new approach to spreading the word on teen pregnancy. Instead of using the traditional methods of speakers or pamphlets, the Leicester Teenage Pregnancy and Parenthood Partnership came up with the concept of a "homemade" video that would appeal to their peers.
Like many viral videos on the Internet, this one is taped in a Blair Witch fashion. A crowd of students surrounds another teen giving birth on the lawn of her school while her peers scream and shout over the drama of it all. Graphic and shocking in nature, the clip ends with a punch, "Not what you expected? Being a teenage parent might not be either." A potentially effective campaign, would you show this to your child to drive him or her away from the consequences of teen pregnancy?