Art supplies and crafts collection, designed by a real-life designer, at Target prices? Sign me up! When Todd Oldham first published Kid Made Modern ($16) almost three years ago, he created a minirevolution in the world of arts and crafts. Inspired by the most influential midcentury artists — including Alexander Calder, Charles and Ray Eames, and Marimekko — he sought to teach lil ones about their creativity through 52 projects kids could do at home, everything from creating flowers out of wire (Calder) to making polka-dotted book covers using bubble wrap (Marimekko). The projects all used a combination of household items and store-bought crafting products.
This Spring the designer is expanding his drive to inspire creativity in kids through a new partnership with Target. On May 20, Target stores nationwide will introduce more than 50 Kid Made Modern art supplies and kits, all designed and tested by Oldham himself. I got a sneak peek at the line last week and can already tell you that it will be on your must-buy list! The beautifully made products — including crayons in various shapes and sizes (the pyramid one was my favorite!), board book-making kits, gorgeous wooden blocks primed for painting, and learn-to-sew kits that feature Charley Harper's gorgeous images — are all artfully packaged in recyclable boxes (many of which double as display cases) and will all be priced under $20 (talk about great birthday presents!).
Stay tuned for more details in May (including my interview with Todd as he walked me through his favorite products). Until then, take a peek at a few of the highlights from the line!