We're all about encouraging kids' creativity at home, but why not take it one step further? That's exactly what brand-new company VeryMeri, a design platform and retail site featuring products and content made by kids for kids, is doing. Founded by Meri Zeiff Cherry, an elementary school teacher who was inspired by the negative messages she saw on many of her students' clothing, VeryMeri's goal is "to advocate social responsibility and entrepreneurship in young children, inspiring them to use their creativity to create positive thinking and awareness among their peers and the community around them." And let's not forget, to create some very cute kiddie wares in the process!
Here's how it works: children design and submit artwork, VeryMeri enters that art into an online contest, and winning designs, voted on by the public, are included in the VeryMeri line of T-shirts, hoodies, and accessories. The pieces ($18-$39) are sold online, and five percent of sales go to benefit the young designer's charity of choice or the brand's national charitable partner, The Art of Elysium. The first collection includes nine t-shirt designs, two hoodies, two iPad sleeves, and three slap watches, all featuring bright colors and messages of love, joy, and fun. Check out the very first VeryMeri collection now, and who knows, maybe your child's design will be in the next!