After a year of research and design, Megan launched a Kickstarter campaign to bring her brand to life. At the end of her 30-day campaign, Megan raised more than $42,000 — almost twice her goal — which has allowed her to produce and sell the bras online. The company has already seen great success, selling out of the first shipment with the goal of being back in stock by May 15. But to Megan, Yellowberry is not simply about giving girls age-appropriate lingerie. It is also about building their confidence and reminding them to stay forever young.
Source: Kickstarter user Megan Grassell