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POPSUGAR: What inspired you to start a children's line, and how involved are you in the design process?

Heidi Klum: I’ve always loved designing and was actually set to go to design school in Germany before I won the modeling competition that set my career in motion. My designs for Truly Scrumptious have been inspired by experiences with my four kids. I just think kids are truly scrumptious and deserve to have nothing but the best! I work hand-in-hand with Babies 'R Us throughout the entire process — from the conceptualization to the design — in creating the collection. Each of these products have my very own "mom stamp of approval." I’m pretty serious about anything that has my name on it.