Luckily, the campaign was a success, and in July Beall began a series of photo shoots. Getting the models was easy, as many women reached out to Beall before the book was ever an idea. It was, however, a struggle to make sure every type of woman was represented.
"I really wanted to make sure I could reach different variations of beautiful mothers," Beall says. "Really that's my purpose; to give a voice to all the women who don't feel seen when they look on TV or in magazines."
Source: Jade Beall