So, in June 2012 Beall launched a Kickstarter campaign to help turn her idea into a reality. At times, Beall worried that people would not support her project, but she tried to keep an open mind.
"My partner was very good in helping me," Beall says. "He was like, 'Let's try it! What's the worst that could happen? If no one watches the video and you don't get funded on Kickstarter, we live on!'"
Source: Jade Beall