"I think our love of kids' line began when Kourtney opened up a kids' clothing store years ago," Kim said. Kourtney's first store was called Smooch and had been inspired by her grandmother, who had owned and operated a children's clothing store for 35 years in La Jolla, CA. "We grew up working in her store," Kourtney said.
"I think the thing I felt was missing was high-fashion clothing at an affordable price, so that was what we were hoping to bring with our collection at Babies "R" Us. We're very involved in the details as far as the snaps and how the clothes function — feeling all the fabrics and making sure that everything is practical but functional and high fashion at the same time."