Think pink and choose special edition Pink Loofa Dog for Breast Cancer this month. These dog and cat toys typically come in different colors and sizes and are über-popular with your pets! Choosing this one has an additional bonus; in an effort to aid Breast Cancer Awareness, Multipet has chosen to donate a percentage of proceeds to the Breast Cancer Research Foundation. A minimum of 85 percent of all funds raised by this foundation goes to breast cancer research grants and awareness programs. Same squeaker your pet loves, new packaging, and great message – we're sold!