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The Hows and Whys of Exfoliation

Don’t be a flake! Banish dry skin and work exfoliation into your daily beauty routine. This process cleans and smooths by removing both dirt and dead cells by using the friction of grains against your skin. If you don’t make an effort to remove these cells, they will gather on the surface, resulting in unappealing dull flakiness.

When considering an exfoliant, first examine the particles. Coarser scrubs with 100% natural exfoliants provide a special and powerful treat, especially when alternated with gentle cleansers. Get rid of dead skin with the mineral salts in St. Ives Purifying Sea Salt Exfoliating Body Wash about once a week, and use something smoother (like the St. Ives Revitalizing Pear & Soy Body Wash) on the other days. If you exfoliate too often, it can leave your skin red and sensitive.

It is just as important to remove old skin and make way for new cells on your face, as exfoliation gets it superclean and free of any residual makeup. Choose a scrub with small, plant-fiber grains and 100% natural exfoliants — like in St. Ives Fresh Skin Apricot Scrub, which is gentle enough for daily use. Now, along with your smile, you’ll have a healthy glow and healthy skin.

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