That's not a fancy dog tag, it's JooZoo, a new portable mp3 player for pets created by Korean company Innobitz. I'm not quite convinced it will relieve pet's stress and improve health as the company claims, and a doggy mp3 player seems like just another gadget for those with money to burn.
And, actually, quite a bit of cash burns at that – this 18-karat gold and diamond-encrusted device costs between $1,500 and $2,000. Am I overreacting here? I know you have an opinion, too, so share it with me!