I, for one, am a huge fan of Japanese retailer Uniqlo  and its super-chic, reasonably priced denim and basics but have lamented the fact that I can get my hands on them in person only on my infrequent trips to New York (or out of the country). Apparently, my shopping god made nice with the Internet angels, because the brand is opening its West Coast flagship store here in my hometown of San Francisco on Oct. 5, and it's signed on YouTube star Maru  as the spokesperson . . . and game-show host.
I'm already making room in my closet for a new Fall coat and a few pairs of skinny jeans, but frankly, I would shop at any store that allowed this cuddly celeb to pick out my prize.