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What's Your Take: Did Verizon's LG Dare Commercial Offend?

What's Your Take: Did Verizon's LG Dare Commercial Offend?

Can you hear me now? Although that's the only Verizon message that sticks in my head, turns out the company recently pulled a very controversial commercial for one of their newer phone models, the LG Dare. I never caught the video when it was still airing on TV but, seeing it now, I can understand what the hype was about.

I'm shocked they chose two "vicious" pit bulls on heavy chains to get their point across for the "dare you to touch one?" ad. While this generated much discussion among my friends for the subliminal, or not-so-subliminal messaging (with all the recent news about dog fighting), I'd think that marketers would be super sensitive to perpetuating this stereotype against the breed. What do you think?

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beandipE beandipE 8 years
as the owner of an amstaff bull terrier, i have no problem with this advertisement. stop being so self-righteous about your bull terriers and get used to the fact that this will always happen. these dogs weren't abused during the commercial, they are probably spoiled rotten and have great lives. the commercial was meant to provoke people, and your anger just proves that it did its job. congrats on being the perfect consumers.
Penthia Penthia 8 years
I think it's a silly commercial; but no matter what type of animal they had used, someone would be offended. Besides 90% of dog attacks are from pit bulls......Hello?
liketicktick liketicktick 8 years
Okay so I own a *deaf* american pitbull terrier and i must say i did find this commercial VERY offencive.
Captious Captious 8 years
I saw junk yard dogs. That's what basically anyone who isn't "into" pit bulls would see. I highly doubt when they made the commercial they said to the trainer they were hiring "Get me two pit bulls" they probably said "get me two big scary looking dogs" and the trainer chose pit bulls. Some people would get up in arms about that and go on about how their pit bull is so sweet/loving/nonviolent etc. and it's not that that isn't true. BUT THE BREED WAS CREATED FOR DOG FIGHTING. THAT IS GOING TO MAKE THEM SCARY LOOKING. Which makes them perfectly suited to playing the junk yard dog role whereas say a lab just doesn't cut it...
baltimoregal baltimoregal 8 years
FYI- They pulled this commercial after getting tens of thousands of complaints. I guess many other people agree that animal abuse and misuse is not ok.
AmberHoney AmberHoney 8 years
Here we go with the commercials again - something offends everyone, frankly I'm little tired of it - it's an ad to get people talking about the product and it's working. Pretty soon the only thing that's gonna be aired is the fireplace scene oh yeah that would piss off all the global warming fanatics.
Isista Isista 8 years
I suppose I can see where some people would be offended, but it's a commercial. Sorry, doesn't hold my interest long enough to be offended.
Mykie7 Mykie7 8 years
Okay, I am NOT a pitbull owner, don't know pitbulls, don't care about them one way or another. BUT, this commercial didn't make me think ANYTHING other than "Oh, two dogs trained to guard a yard, someone broke in and they're doing their job." I didn't look at it as "BAD PITBULLS" I looked at it as well trained dogs. ANY dog can be made vicious with the "right" training, so they could have used any dog, even a freakin' golden retriever in that commercial. Honestly, I think everyone is over-reacting. Pitts, in my opinion, are no more or less dangerous than my own two miniature dachshunds. It's how they are trained and raised that makes a difference. Before getting angry at an aggressive dog, maybe people should start beating up the people that TRAINED that aggressive dog.
kcwebgirl kcwebgirl 8 years
people have been using those kinds of dogs in junk yard on tv for years. give me a break. i like the commercial much better than the stupid girl on the ledge. whatever. there are other things to protest
Tsybrant Tsybrant 8 years
As the owner of one pit and the 'auntie' of another this was a very offensive commercial to me. The abuse of the animals number one- is is NEVER okay to chain an animal up and just leave them. Two-there are so many stereotypes when it comes to the pit bull and none of them are the positive traits they "actually" have. The pit bull used to be known as the 'nurse' or 'nanny' dog for their protective and caring qualities. They are great loving family animals who have gotten a bad wrap for the humans who mistreat the breed. Just remember than any animal can do bad things just this week I saw a video of a pug and a 6week old lab puppy being removed from a home after an infant was found dead!
Spectra Spectra 8 years
I thought it was done by very ignorant producers who know nothing about dogs. They portrayed the pitbulls as being vicious, when in reality, most pits are actually pretty people-friendly (at least, every pit I've ever met has been). And propagating the stereotype that it's ok to chain your dog up in a yard with no shelter or anything is just promoting cruelty. Glad to see it was pulled off the air.
baltimoregal baltimoregal 8 years
My problems: #1- showing pit bulls as aggressive toward humans. Pit bulls are NOT aggressive toward humans unless they are taught to be aggressive, have been abused, or are naturally protecting "their humans" from others. #2- showing dogs used to guard things. Domesticated animals should NOT be used to guard possessions. If you are that desperate, get a security system. We're not in the dark ages. #3- hiring/training animals to look like they are attacking humans and continuing with this stereotype. #4- hiring animals that have been mutilated and portraying that as cool. My pit mix's ears are so expressive, i can't imagine her without them. Moonlissa- we have the same deal with pits in Baltimore- there are SO MANY pit/lab mixes like my Stella it is amazing. And my girl is so sweet- her best friends are a mini dachshund and a pug!
Tech Tech 8 years
My little sister works at a shelter where they mainly rescue Pit Bulls, so I know she would be super offended at this commercial.
Bebeshopper Bebeshopper 8 years
I think it was a commercial made by a uh. . "not so bright" person. It is perpetuating cruelty and ignorance of a breed of dog. Dogs are not born to fight and be viscious, human intervention makes that happen. Stupid people shoudn't go into marketing.
verily verily 8 years
Aw, they look like my grandmother's pits: Princess and Precious. Too of the wimpiest, most spoiled pit bulls you've ever seen. It's not really offensive in that they are using two pit bulls to play the aggressive breed. It's a common perception and the alternative would've been another breed like a Doberman, a German Shepherd, or a Rottweiler. You wouldn't take the commercial seriously if it were two golden retrievers or a pair of Pomeranians. However, I was offended by the stupidity of having them on chains.
CoralAmber CoralAmber 8 years
I just saw generic "junk yard dogs" and wasn't focused on the breed. They could have used the cliched Doberman or Rottweiler too. Of course seeing it again, that tan one looked real cute with its tongue hanging out. :)
moonlissa moonlissa 8 years
Pit Bulls are insanely popular down here in New Orleans, and not for good reasons. We tend to end up with a ton of pit bull mixes. Several of the dogs Sadie plays with at the park have more that a little pit in them. Including her best friend a 1/2 pit bull 1/2 german shephard. We have never had a problem with any of the park dogs, and Lexie is one of the best dogs I know!
kiwitwist kiwitwist 8 years
Once I thought about it I found it offensive. I find it hard to believe that a junk yard would have their dogs tied up, what would be the point? Stupid portrayal of Pits.
Gatito Gatito 8 years
Not only does it perpetuate the stigma attached to Pitbulls it also endorses the notion that it is acceptable to chain a dog outdoors to and to an immobile object.
Da-Ly Da-Ly 8 years
not offended at all, don't read too much into it.
melizzle melizzle 8 years
:( More negative pitty portrayals... at least it was pulled.
Lovely_1 Lovely_1 8 years
I agree with both ladies above. I got my pitty last night and the last thing I need is MORE people thinking she is going to be vicious (my parents think it's a bad choice)!!!
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