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What's Your Take: Did Verizon's LG Dare Commercial Offend?

What's Your Take: Did Verizon's LG Dare Commercial Offend?

Can you hear me now? Although that's the only Verizon message that sticks in my head, turns out the company recently pulled a very controversial commercial for one of their newer phone models, the LG Dare. I never caught the video when it was still airing on TV but, seeing it now, I can understand what the hype was about.


I'm shocked they chose two "vicious" pit bulls on heavy chains to get their point across for the "dare you to touch one?" ad. While this generated much discussion among my friends for the subliminal, or not-so-subliminal messaging (with all the recent news about dog fighting), I'd think that marketers would be super sensitive to perpetuating this stereotype against the breed. What do you think?

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