"We had been granted — through our lives in film production, fashion, and design — a unique insight into the world of commerce. People of all ages and economic brackets spend, collectively, over a billion dollars a day on retail. Rather than beg people to donate the change left over after a Christmas shopping spree, we wondered how impactful it would be to divert some of the cash they were already spending toward carefully vetted nonprofits. This was the birth of our company, Conscious Commerce, and we felt this was what we had been waiting for — the bridge between two worlds. This was a way to educate consumers and brands about the needs of the world while empowering them to immediately participate and join the movement to end poverty."
Source: Darling Magazine