American Airlines' Internet presence will be reduced when, on August 1, its fares disappear from a couple of the most popular travel comparison websites. According to Budget Travel, American's fares will no longer be included in search results on Kayak.com and Sidestep.com, but they'll continue to appear on Mobissimo (has anyone ever used that site?) and Farecast.
There's some speculation — backed by a comment from Kayak's CEO Steve Hafner on a related Techcrunch post — that American wanted the site to stray from its proconsumer philosophy by suppressing search results from competing sites. Comparison shopping is one of the most powerful tools we have as consumers, but it's more time-consuming to visit individual airline websites along with comprehensive sites that publish fares from multiple carriers. Will you remember to visit American's website when you're looking for flights?