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Brilliant or Baffling? Business That Lets You Break Things

Sarah Lavely, a former veterinarian, put her entrepreneurial spirit and $200,000 to work when she opened her San Diego business called Sarah's Smash Shack. She liked to express her frustration by breaking things and figured that she wasn't alone, so her business lets people that need release throw things like dinner plates and wine glasses against a wall in a soundproof room. If they want to, customers can hook up their iPods and create their own soundtrack for their smash session.

Lavely says that ceramic white dinner plates are her biggest seller because of the explosive way they break, and customers can buy a package that lets them break 15 plates in 15 minutes for $45. Markers are provided so customers can write on their breakable item, and the effect can be therapeutic for some. What do you think of her business, is it brilliant or baffling?


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