Everything isn't as peachy as it seems for businesses proud to be hip to modern technology. Big companies like Exxon and American Airlines have discovered Twitter accounts with variations of their names, and Elevation Burger was the victim of Twitter fraud when it discovered an unauthorized profile tweeting about the accolades of its rival burger joint. It took a letter from Elevation Burger's lawyer to get Twitter to suspend the fake profile.
Companies are concerned about protecting their brands — images that now include Twitter profiles. Do you follow any businesses on Twitter, or used it to submit a complaint?