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Celebrity Apprentice Episode 2 2008-01-11 12:45:13

Celebrity Apprentice: Going to the Dogs

The second episode of The Celebrity Apprentice was as full of celeb sass and smack talking as the first one, and I'm officially a follower. Instead of dishing out hot dogs like they did last week, the candidates were challenged to create a 30-second community service TV spot using actual dogs. The commercial will be aired during Pedigree's Adoption Drive and Terry London, head of marketing at Macy's, will be helping the Trumps decide which celeb is fired this week.


Donald makes the teams decide the project manager on the spot. Empresario (women's team) chooses Nely Galan to produce their spot and Hydra (men's team) chooses Gene Simmons because of his marketing skills. Gene says of himself, "I'm ruthless. I'll fire anybody. I'll fire Donald Trump." He seems to really get a kick out of himself. The two project managers couldn't be more different from one another. Nely tries to get everyone focused from within when she says, "Imagine white light coming in and now imagine that white light leaving you." Um, what?

The women speak with the client (Pedigree) while the men opt to save time by going with their instincts. Ivanka pays team Hydra a visit and Gene hurts her feelings when he tells her that she's interrupting them. Then, he suggests that she'll go tell the women what the men are up to simply because she's female. He eventually apologizes to Ivanka in the boardroom and even removes his sunglasses to do so, and Omarosa tries to make him look worse by suggesting that he insulted Ivanka's integrity.

To see a video of both commercials and find out who was fired, just read more

I'll admit, as much as Gene is my favorite to win the show, I was hoping the women would get a win this week. The women failed to use their celebrity again — didn't they learn anything last week? Instead, they hired cheesy actors and even used slow motion wind in the hair for one actress. The men's commercial starred Lennox Lewis and a cute-as-hell dog, with Trace Adkins doing the voice over. Gene compared Trace's voice to the "voice of God" and Donald said that it's "genius" to use his voice. Pedigree loves the men's commercial and team Hydra is safe for another week.

Even though Marilu Henner was in charge of the unsuccessful voice overs, Nely picks Nadia Comaneci and Carol Alt to face the big dogs. Donald tells Carol she's safe and criticizes Nely for not bringing Marilu back into the boardroom, and asks Nely and Nadia why they each think they should stay. Nely says that she's "exceptional" and Nadia just stutters — not a very convincing response. In the most reassuring way, Donald fires Nadia because he doubts her ability to lead others. He tells her that he's a fan and "loves her" — who knew Donald was such a big fan of gymnastics?!

I can see Donald's point in firing Nadia, but Nely really annoyed me when she said that her biggest mistake in the challenge was being "too ambitious." That's like when an interviewer asks you what your weakness is, and you respond by saying that you're a perfectionist. It's a big no-no. Omarosa strategically kept her mouth shut this week, except at the very beginning of the show when she called Piers Morgan an alcoholic. I'm sure we'll get more drama from those two nemeses next week.

Can't get enough of the drama? Check out Beyond the Boardroom for more coverage. After watching both commercials, do you think the right team won this week?

Photo courtesy of NBC

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