The teams on The Celebrity Apprentice were challenged last night to create advertisement layouts for Dial Nourishing Yogurt Body Wash, and the winning team's ad would run in Redbook magazine. Hydra decided to reach out to Redbook’s core readership of women between the ages of 30 and 37, while Empresario zoned in on the executive's clue that the magazine's readers are crazy about country music.
It wouldn't be a soap commercial if it didn't show some skin, and members from both teams went for the gusto. Carol Alt was the model for Hydra (covered in sheets, of course) and Trace Adkins posed with his cowboy hat and guitar along with a topless model for Empresario.
The Redbook and Dial executives chose Hydra's layout as the winner. It seems like an obvious choice — similar to ads we've seen before — but the male model biting Carol's shoulder makes it more edgy than your standard soap advertisement. On the other hand, Empresario's ad would get readers' attention with the hot desert scene and country appeal.
Which advertisement do you prefer?