Skip Nav
Holiday Living
This Japanese Gift Wrapping Method Takes 15 Seconds
Gift Guide
11 Cozy Gifts Under $100 That Spread Instant Cheer
Disney
43 Secrets From a Former Goofy Cast Member at Disney World

Celebrity Endorsements Effect on Products

Do Celebrity Endorsements Make Products More Appealing?

Jessica Simpson, Justin Bieber, and P. Diddy are the secrets to Proactiv's success. Forbes reports that the company is on track to making $800 million this year— that's just how powerful celebrity endorsements are. Although most consumers know that these stars are being paid to promote the product, perhaps they tend to trust the brand more after seeing their idol gushing about the item.

The ultimate example of how well celebrity endorsements work is the Oprah Effect. I must admit, while I was watching Oprah’s Favorite Things, I marveled at her ability to make people emotional over mac and cheese. I’m guessing that Oprah is a public figure who people trust, which is why her stamp of approval works like magic. I’m wondering, does a celebrity endorsement of a product make you want to buy it or does it not matter?

Around The Web
Join The Conversation
amber512 amber512 6 years
They can sometimes get the word out about things faster, and make some people care more. But it doesn't really affect me.
Cheap Stocking Stuffers For $1 or Less
Ways to Save on Groceries
Why Costco Is the Best
Target Facts
Black Friday Playlist
Black Friday Shopping Strategies
How to Save Money at Costco

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Afforable DIY & Organization
All the Latest From Ryan Reynolds