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Christmas Displays in July: Brilliant or Baffling?

It's no secret that retailers are going through tough times. Depressed consumer spending has caused Sears and Kmart to adopt a new method they hope will inspire the shopping spirit. The stores are promoting Christmas in July, building displays and online promotions with that unmistakable holiday flair. One retail consultant commented, "It looks more like desperation than inspiration," while another remarked, "Overall, it seems to be a pretty smart strategy." What's your take?

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equestriennechic equestriennechic 6 years
The holidays are already overly exploited DURING the holiday months...
Kimpossible Kimpossible 6 years
This is just proof that Christmas is all about spending and buying and commercialism than it is about being a family, religious, spiritual holiday. Sad, really.
cg130 cg130 6 years
Ugh! The last thing I want to think about in summer is a WINTER holiday!
ilanac13 ilanac13 6 years
it really makes me wonder what marketers are thinking sometimes. they used to start early and now this is just way too early. especially given that most people don't have enough money to pay for the normal stuff, what makes them think that we can afford to think about christmas right now.
SDTransplant SDTransplant 6 years
It just got warm where I live and finally feels like summer (it rained all of June); I'm not ready to think about Christmas yet!
fleurfairy fleurfairy 6 years
This is why I consider converting to Judaism.
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