People are still spending money during the recession, they're just spending it differently than before things went downhill. Time magazine was curious about recessionary spending and recruited the Nielsen Co. to determine what people have been buying more or less of during the first two months of the year. The results give us an idea of what might be in the customer's cart behind us in line.
Product Sales Up
- Family planning: Condom sales and female contraceptives are up 10.2 percent.
- Seasonal general merchandise: Thawing salt, body warmers, and gift packages with candy, rose a 32 percent because of the cold Winter and downsized gifts.
- Canning and freezing supplies (jars, bags and containers) are up 11.5 percent.
- Baking mixes, flour, and dough for home baking.
- Fresh meat (7.3 percent increase), vegetables and dry grains (5.5 percent), dry pasta (4.4 percent), cheese (3.1 percent).
- Wine and liquor sales have increased as people spend more evenings in.
To see what products underperformed,
Product Sales Down
- Cookie and ice cream cone sales are down 9.7 percent.
- Bottled water saw an 11 percent decrease.
- Jams, jellies and spreads dropped 12.1 percent.
- Canned seafood sales are down 13.3 percent.
- Film and cameras sales had the worst drop in sales with a 31.5 percent decline.
What are you buying less or more of these days?