One of the things I love about this digital age is that we have more power as consumers, because we now have a public online forum to voice our dissatisfaction. Sometimes you may feel like your complaints are going unheard. Perhaps the firm did not respond to your multiple calls and emails or maybe the customer service rep was just plain rude. As frustrating as it is, we know that the "customer is always right" adage is no longer true for many establishments. But don't worry, there are plenty of places to voice your unhappiness. Here are some of them:
- Amazon: If you're unhappy with any product you have received, leave a review on Amazon.com to enlighten other customers. Amazon is the largest online retailer in the US so your review will definitely be seen by many pairs of eyes.
- The Consumerist: A bulk of the posts on consumerist.com come from complaints and tips from readers. The blog also scours the news to find other examples of consumers being wronged. Some of the top posts include a customer getting banned from Best Buy after catching the store doing something illegal.
- Yelp: Compelling Yelp reviews can really make a difference. I've gotten messages from shop owners thanking me for my positive review and some who requested me to take down a negative one. Remember, you're the one with the upper hand so don't be cowed by store owners who try to threaten you.
For more places to vent, read on.
- Trip Advisor: Unhappy with your hotel stay? Go on Trip Advisor to air your grievances. You will often find a manager counteracting what you have to say and even offer some sort of compensation.
- Twitter: When Bank of America's online banking services was down, there was a flurry of people tweeting about it. If you get enough traction, your complaint might become a trending topic, which means a larger chance of your voice being heard.
- Facebook: If you're really passionate about something, set up a Facebook page to voice your dissatisfaction. To make it work, it has to either be a topic that other people would strongly agree with, or you have to have a compelling and catchy story. Hey, if a revolution can be sparked by Facebook, anything is possible!
Remember to craft your review well, be specific, and not to get carried off with your emotions and turn this into an anger-filled rant. It'll also be great if you can attach some sort of proof to your claims, such as photos, but it's not totally necessary. Don't despair if your efforts go unheard or ignored by the people that wronged you, perhaps you helped dissuade another customer from making the same mistake you did. At the very least, letting out your frustrations through the online space is definitely therapeutic!