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Crime TV Shows Make Us Spend More?

It's easy to connect the dots between sadness and spending more, but a new report in the Journal of Consumer Research shows we can do just as much damage from watching crime TV shows like Law and Order. I wouldn't intuitively make that association, but according to the study "consumers who have been recently reminded of their own impending mortality" spend more on groceries.

So, the reminder of our mortal state makes us shop more? It seems like a reach, but the study (called The Sweet Escape) argues the link between over-consumption and the concept of death. One woman admits she's inclined to shop online or eat more after watching the evening news; more than crime shows, the news conjures real fear of death for her.

What do you think of the study? Do crime shows (or the evening news) make you want to go out and spend?


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